The popular music streaming service, MixRadio, is now available for Android and iOS phone users, in a customized avatar; thereby allowing many more phone users to access MixRadio and its online directory containing millions of music tracks.
The MixRadio, originally named OD2, was created in 1999 and it chiefly provided digital music collections to different internet service providers. In the year 2007, Nokia acquired and renamed this service as MixRadio. It was released and promoted by the company as its exclusive music streaming service.The U.S.-based software company, Microsoft, became the new owner of the MixRadio, after buying Nokia’s mobile phone unit, as a part of the deal. Later, Microsoft sold the service to Line Corporation, the Japanese company which also owns the in-demand Line messenger service.
Previously, MixRadio was compatible with and accessible by all mobile phones and devices running Microsoft-based Windows OS and Nokia’s Asha, X, and Symbian platforms. Now, the Line Corporation has launched MixRadio applications for, both, Android and iOS-based smartphones in order to broaden this online streaming service’s audience base, globally.
The MixRadio service app is currently free to download and use, and is monetized through banner ads method. Various banner ads are displayed on the device screen, when the application is running.
This Internet radio service has an extensive catalogue of over 35 million tracks and offers its music-streaming service to thousands of subscribers in 31 countries. Last year in the month of November, the unlimited downloads offer of MixRadio was discontinued for all subscribers in India.